audiences’ preferences are changing faster than the speed at which films and shows are being made
Fast Entertainment Is Not a Compromise. It’s the New Frontier.
We’re being pushed — not gently, but with full force — into an era of fast entertainment.
And no, that doesn’t mean “cheap” or “bad.” Fast entertainment isn’t about lowering the bar. Just like not everything that takes four years to make is a masterpiece, not everything made in four months is forgettable.
The difference today is speed. Not because it’s trendy, but because audiences are changing faster than the systems built to serve them.
So what does it take to keep up?
Fully embracing new technology — AI tools, automated workflows, real-time feedback loops
Letting go of legacy bureaucracy — no more 3-month approval chains or pointless power plays
Simpler contracts — fewer pages, fewer middlemen, faster greenlights
And above all, a clear, clear financial path for producers who can crack the formula: deliver fast, connect deeply with audiences, and scale
Because here’s the reality — there’s no time left for committees trying to “decode” the audience.
In boardrooms, people are still asking: What do audiences want?
But by the time you finish the research, approve the pitch, secure funding, shoot, and release… the audience has moved on. That entire cycle takes two years, minimum. Sometimes more.
In that same time, we’ve seen TikTok formats explode, YouTube genres evolve, and even full-length AI-made content start taking shape. This isn’t a blip. This is the new normal.
To survive this new normal, you need ready-made assets. You need a creative system that’s modular, fast, and always a few steps ahead — not a one-off heroic effort every time you want to make something.
You need plug-and-play storytelling.
Sure, there will always be a few filmmakers who have access to patient capital and wide distribution muscle. But let’s not pretend: both of those things have already been taken away from 99% of the industry.
So the question is no longer whether you’re ready for fast entertainment.
It’s whether you’re still pretending you don’t have to be.
— KOKAS
